Making a Difference: Office Depot
I came across an article recently regarding Office Depot’s latest cause marketing effort – and was truly wowed. This strikes me as an outstanding example of how a company can use the power of its voice...
View ArticleCause Marketing “Coopetition” – Joining Forces to Make a Big Impact
I recently came across an article on Forbes.com titled “Cause Marketing Coopetition on the Rise” by cause marketing guru David Hessekiel that I wanted to share here – because, to me, it really speaks...
View ArticleCause Marketing – Insights and Trends
Cause marketing is here to stay. That is the conclusion reached by Cone Communications in its recently released 2013 Cone Communications Social Impact Study, which takes a comprehensive look at 20...
View ArticleNew Research on Millennial Habits and Corporate Social Responsibility
Millennials – they seem to be all the marketing world is buzzing about these days. And for good reason. According to Dan Schawbel’s January 2015 Forbes article, “10 New Findings About The Millennial...
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Small Idea, Big Movement
I love great ideas! Especially the ones that start out small but then revolutionize an industry. In 2007, a like-minded group of individuals, including Pam Warhurst and Mary Clear, wanted to find a way...
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The Current State of CSR in America
Photo Credit: Cone Communications “2017 will be remembered as the year that redefined corporate social responsibility. Although CSR will always be grounded in business operations…the stakes have gotten...
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Meeting With a Corporate Partner For a Sponsorship? Be Prepared.
If you are meeting with a corporate partner to discuss a sponsorship proposal or charitable donation request, be prepared. Just as you would prepare for a new business meeting or job interview, you...
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What is the Non-Cash Value of Experiencing Your Organization?
Nonprofits, how are you engaging your corporate partners in experiencing the non-cash value of your organization? When was the last time you invited your corporate partner on a site tour or a...
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Building Communities Together: Nonprofit & Corporate Partnerships
Creating a community of care. Colorado leaders converge at @GroundFloorPR to learn about partnerships #GFMpartnerships Building community partnerships between nonprofit organizations and businesses,...
View ArticleMaking a Difference: Office Depot
I came across an article recently regarding Office Depot’s latest cause marketing effort – and was truly wowed. This strikes me as an outstanding example of how a company can use the power of its voice...
View ArticleCause Marketing “Coopetition” – Joining Forces to Make a Big Impact
I recently came across an article on Forbes.com titled “Cause Marketing Coopetition on the Rise” by cause marketing guru David Hessekiel that I wanted to share here – because, to me, it really speaks...
View ArticleClik here to view.
Nonprofit Sector: Are You Creating Shared Value for Your Corporate Partners?
Prof. Michael Porter, Harvard University explains the difference between Corporate Social Responsibility (CSR) and Creating Shared Value (CSV) Nonprofits creating shared value for their corporate...
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Will Millennials Drive Socially Responsible Marketing Practices?
Millennials want companies to pay attention to how they are marketing and do so in a social responsible way. Millennials just might be the key to driving socially responsible marketing practices. They...
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Top CSR Companies That “Walk the Walk” in 2017
CSR initiatives have many advantages that can be applied to any business, regardless of its size or sector. As the year wraps up it is time to look at the top CSR companies that “walk the walk” not...
View ArticleCause Marketing – Insights and Trends
Cause marketing is here to stay. That is the conclusion reached by Cone Communications in its recently released 2013 Cone Communications Social Impact Study, which takes a comprehensive look at 20...
View ArticleNew Research on Millennial Habits and Corporate Social Responsibility
Millennials – they seem to be all the marketing world is buzzing about these days. And for good reason. According to Dan Schawbel’s January 2015 Forbes article, “10 New Findings About The Millennial...
View ArticleClik here to view.
Small Idea, Big Movement
I love great ideas! Especially the ones that start out small but then revolutionize an industry. In 2007, a like-minded group of individuals, including Pam Warhurst and Mary Clear, wanted to find a way...
View ArticleClik here to view.
Platforms Make Tweaks to Inspire More Sharing
Whether it’s adding functionality or dropping old features, a few of our favorite social media platforms were out in full force this week making tweaks to entice users to share more content. If you’re...
View ArticleNew Research on Millennial Habits and Corporate Social Responsibility
Millennials – they seem to be all the marketing world is buzzing about these days. And for good reason. According to Dan Schawbel’s January 2015 Forbes article, “10 New Findings About The Millennial...
View ArticleClik here to view.
Small Idea, Big Movement
I love great ideas! Especially the ones that start out small but then revolutionize an industry. In 2007, a like-minded group of individuals, including Pam Warhurst and Mary Clear, wanted to find a way...
View Article